Beyond Satisfaction: The Transformative Effects of Positive Customer Experience
A high level of customer experience is a strong revenue driver for any business and as such should be a top priority within any growth strategy....
A high level of customer experience is a strong revenue driver for any business and as such should be a top priority within any growth strategy....
Imagine this - you walk into the reception area of a large management consultancy firm you are hoping to partner with...
The brand of your leadership team (individually and collectively) is a significant element of your corporate brand messaging and identity...
Imagine this - you walk into the reception area of a large management consultancy firm you are hoping to partner with...
5 Differentiating Factors:
When you’re a CEO launching a new business, an opportunity to create a level of brand awareness and a differentiator...
I’m sometimes asked "why would I want my leaders to have a strong and well-known brand – they could get poached away from us or set up on their own"?
To be successful in our current competitive market, a CEO must be more than an image...
When it comes to supporting and reaching corporate objectives
We live and work in a technologically-dependent world and the power of the digital arena can be seen everywhere...
Dear Lesley,
you often speak about the importance of authenticity in your brand, which is...
It is a misnomer that great brands never face hard times or even moments when there is a need to share not-so-great information...
In branding and PR, it is common knowledge that it is never what happens to you, but...
Dear Readers,
I recently had the great pleasure of doing an interview with ...
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