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Dear Readers:

Building a successful business and brand takes time, but there’s a big difference between creating a space for strategy and building and allowing fear to hold you back. I am a big fan of taking the initial first step to getting things moving once there are clear goals and an outline.

Today, I want to share five reasons there is no time like “real time”.

You won’t “waste” your moments. Though rushing is rarely a good idea, the notion that “time is on your side” is not always true. Daily distractions and doubt have very sneaky ways of sidelining great ideas while someone else swoops in, takes the ball and wins the game. Yes, there is real value in sitting on big decisions and creating a strategy, but taking that initial step is key.

Ignoring it won’t make something go away. The millennials will all tell you that “ghosting” has become so commonplace that it is no longer seen as the disrespectful and harmful move it actually is, but more of a way to not have to deal with uncomfortable scenarios. It’s terrible in dating and deeply detrimental in business. Ignoring an issue only feeds it. Worse, not addressing something head-on gives it far more power over your daily activities than you may realize. Think about it: it’s always there looming over you (and your team who is likely frustrated or concerned by your lack of attention to something of significant importance). There is also the issue of putting something aside so long that you forget about it or it becomes outdated and unusable.

You will remain transparent. Let’s be clear: silence isn’t golden. I personally like to talk about things in the open immediately with my staff so that we can get to the bottom of things and move on. I value transparency because there is nothing worse than feeling as though someone is not being upfront with you. This is nowhere more true than in branding where authenticity and transparency are key.

You’ll have more flexibility and freedom. Just because we decide something in an initial moment doesn’t mean we have to commit to it forever. Knowing that we are able to change our minds and tweak things gives room for real brainstorming and helps others feel more comfortable speaking up.

Finally, it creates a space of leadership. When you give people room to make decisions, you show that you trust them enough to empower and count on them. When your team feels you value, trust and respect them, they are more apt to rise to the occasion and value, trust and respect you.

What do you feel about procrastination? Do you tend to sit on things too long?