Articles by Lesley Everett

Dear Lesley, Do I Have To Change Who I Am To Be Successful?

Dear Lesley, You often speak about the importance of authenticity in your brand, which is something that really speaks to me. I am a finance writer and have always been called a little "quirky" by those I know and love.  I am getting a lot of advice to conform to more standard "dress" and practices now that I am starting my own business, but I [...]

By | April 27th, 2017|Blog|0 Comments

Delivering Bad News: 5 Things To Keep In Mind

Dear Readers: It is a misnomer that great brands never face hard times or even moments when there is a need to share not-so-great information with clients or employees. But how you say something is as important (if not more so) than how you say it. Today, I want to address one of the hardest tasks that we have to perform as professionals: Delivering bad [...]

By | April 24th, 2017|Blog|0 Comments

United Airlines Apologized Too Late: Here’s How It Has Destroyed Their Brand

 In branding and PR, it is common knowledge that it is never what happens to you, but how you handle it that matters (and gets remembered). This is a lesson that perhaps United Airlines boss, Oscar Munoz, should heed right now. Munoz, who was named the United States Communicator of the Year by PRWeek just last month, made a costly amateur mistake in choosing not [...]

By | April 12th, 2017|Blog|2 Comments

Building an Effective, Engaging and Exciting Digital Brand

Dear Readers, I recently had the great pleasure of doing an interview with Build Your Digital Brand, a wonderful site that is dedicated to helping individuals identify, curate and promote their online brands. I loved this opportunity because I am very aware of the importance of placing digital high on the agenda if you want to build a strong personal brand that propels you where [...]

By | March 30th, 2017|Blog|0 Comments

5 Ways To Increase Productivity (And Loyalty) Within Your Team

Dear Readers: As business owners, we know how essential it is to feel connected to our staff, but in the hustle and bustle of this ever-moving business, it can be easy forget how important it is for our staff to feel connected to us and one another. There is research from the Harvard Business Review to support that happy, valued employees show a return of [...]

By | March 27th, 2017|Blog|0 Comments

Giving Africa: Changing The UK and Africa, One Life At A Time

Dear Readers: I am a firm believer in the power of education and the importance of giving back, and with these things in mind, it is no surprise that I am a passionate supporter of Giving Africa, a nonprofit organisation dedicated to the exchange of wealth between Africa and the United Kingdom. Founded by my dear friend, Craig Goldblatt, Giving Africa focuses on providing much-needed [...]

By | March 6th, 2017|Blog|0 Comments

Staying Motivated On Your 2017 Brand Goals: 5 Questions To Ask

Dear Readers: I hope all of you are having a great beginning of the year and are staying focused on your short and long-term goals. Now that it is February, many of us will find that the new year momentum has begun to wane (there is a reason gym attendance drops drastically in February), but it is important to stay consistent.  To keep us all [...]

By | February 23rd, 2017|Blog|0 Comments

Stop Procrastinating: 5 Reasons To Work In “Real Time”

  Dear Readers: Building a successful business and brand takes time, but there's a big difference between creating a space for strategy and building and allowing fear to hold you back. I am a big fan of taking the initial first step to getting things moving once there are clear goals and an outline. Today, I want to share five reasons there is no time [...]

By | February 13th, 2017|Blog|0 Comments

10 Alternative Facts To Help “Boost” Your Personal Brand

Forget what you have heard about a successful personal brand being based on authenticity, consistency and respect for your values, clients and followers. Right now ‘alternative facts’ reign supreme which is why we are sharing 10 to help you win the favor (or at least attention) of all you meet and engage. Consistency is overrated. Don't waste time by getting to know your true core [...]

By | January 26th, 2017|Blog|0 Comments

Why You Must Ask People To Follow You On Social Media

Dear Readers, I hope all of you have had a wonderful and restful holiday and are stepping into 2017 with a renewed sense of inspiration and passion. Over the holidays, I could not help but to enjoy the many heartwarming and funny posts posted by those in my network. I also enjoyed sharing my special moments with friends and colleagues. One had a bit of [...]

By | January 9th, 2017|Blog|2 Comments