Articles by Lesley Everett

5 Traits All Great CEOs Display

  To be successful in our current competitive market, a CEO must be more than an image on branded materials or a speaker on a platform. Today's CEO must be compassionate, trustworthy and truly engaged with their teams and clients. Here, I am sharing the five traits I believe every successful company leader should display. A willingness to learn and listen. Having the ability and [...]

By | May 29th, 2017|Blog|0 Comments

A new approach to online coaching

Corporate training trends have gone full circle in the past decade. We started with traditional classroom training and moved to a vast array of e-learning platforms and back again to 1-to-1 coaching and classroom training. We can attribute this pattern to the significant cuts in training budgets. This has reduced classroom training approaches and replaced them with the much cheaper e-learning platforms which, in the [...]

By | May 24th, 2017|Blog|0 Comments

The important role of the Internal Communications team for Brand Personality

When it comes to supporting and reaching corporate objectives, the role of the Internal Communications team has never been more important than it is right now. Without even knowing your corporate objectives in detail, I can bet that they include areas like; greater brand awareness, enhanced customer experience and loyalty, and increased market share and/or revenue. The core driver to achieving this, I believe, lies [...]

By | May 22nd, 2017|Blog|0 Comments

The Power Of Virtual Presentations

We live and work in a technologically-dependent world and the power of the digital arena can be seen everywhere. From heavy-hitting social media platforms such as LinkedIn, Facebook, Twitter and Instagram, to live streaming on Snapchat and online teaching platforms we are able to connect with followers, employees and clients in a number of exciting ways. Though we hear a lot about posts and shares, [...]

By | May 15th, 2017|Blog|0 Comments

Dear Lesley, Do I Have To Change Who I Am To Be Successful?

Dear Lesley, You often speak about the importance of authenticity in your brand, which is something that really speaks to me. I am a finance writer and have always been called a little "quirky" by those I know and love.  I am getting a lot of advice to conform to more standard "dress" and practices now that I am starting my own business, but I [...]

By | April 27th, 2017|Blog|0 Comments

Delivering Bad News: 5 Things To Keep In Mind

Dear Readers: It is a misnomer that great brands never face hard times or even moments when there is a need to share not-so-great information with clients or employees. But how you say something is as important (if not more so) than how you say it. Today, I want to address one of the hardest tasks that we have to perform as professionals: Delivering bad [...]

By | April 24th, 2017|Blog|0 Comments

United Airlines Apologized Too Late: Here’s How It Has Destroyed Their Brand

 In branding and PR, it is common knowledge that it is never what happens to you, but how you handle it that matters (and gets remembered). This is a lesson that perhaps United Airlines boss, Oscar Munoz, should heed right now. Munoz, who was named the United States Communicator of the Year by PRWeek just last month, made a costly amateur mistake in choosing not [...]

By | April 12th, 2017|Blog|2 Comments

Building an Effective, Engaging and Exciting Digital Brand

Dear Readers, I recently had the great pleasure of doing an interview with Build Your Digital Brand, a wonderful site that is dedicated to helping individuals identify, curate and promote their online brands. I loved this opportunity because I am very aware of the importance of placing digital high on the agenda if you want to build a strong personal brand that propels you where [...]

By | March 30th, 2017|Blog|0 Comments

5 Ways To Increase Productivity (And Loyalty) Within Your Team

Dear Readers: As business owners, we know how essential it is to feel connected to our staff, but in the hustle and bustle of this ever-moving business, it can be easy forget how important it is for our staff to feel connected to us and one another. There is research from the Harvard Business Review to support that happy, valued employees show a return of [...]

By | March 27th, 2017|Blog|0 Comments

Giving Africa: Changing The UK and Africa, One Life At A Time

Dear Readers: I am a firm believer in the power of education and the importance of giving back, and with these things in mind, it is no surprise that I am a passionate supporter of Giving Africa, a nonprofit organisation dedicated to the exchange of wealth between Africa and the United Kingdom. Founded by my dear friend, Craig Goldblatt, Giving Africa focuses on providing much-needed [...]

By | March 6th, 2017|Blog|0 Comments